Promotional Film for Smart Workcation Nikko – Government Project in Tochigi, Japan

JH STUDIO, Jongho Lee had a chance to shoot a promotional video for Smartworcation Nikko.

Promotional Film for Smart Workcation Nikko – Government Project in Tochigi, Japan

I recently had the honor of producing a promotional film for Smart Workcation Nikko, an initiative led by Nikko City in Tochigi Prefecture, Japan. Creating a government promotional film was a valuable opportunity to apply my skills as an international filmmaker and creative director based in Japan to a project with public impact.

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Showcasing Nikko’s Workcation Program

The film was designed to introduce and encourage corporations, business leaders, and organizations to join Nikko’s innovative workcation program. By combining the city’s rich natural environment, cultural heritage, and modern infrastructure, Nikko offers companies a chance to enhance productivity while supporting employee well-being.

As a filmmaker, my goal was to highlight the unique value of workcations in Japan—capturing the balance between professional collaboration and inspiring surroundings. The storytelling approach emphasized not just scenic visuals, but also the message of corporate wellness, innovation, and regional revitalization.

Collaboration with NTT Higashi

This project also included close cooperation with the NTT Higashi team, who took the role of the client side. Working alongside both the government and corporate stakeholders, we created a professional and polished promotional film that aligns with Nikko City’s vision while appealing to corporate audiences nationwide.

Why This Project Matters

Producing this film reinforced my expertise in corporate video production for government projects in Japan. It reflects what I aim to deliver for future clients:

  • Bilingual, international filmmaking for government, corporate, and tourism projects.
  • High-quality promotional films that engage both domestic and international audiences.
  • Visual storytelling that connects business, culture, and community.

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